«During my Career at Dell Technologies I have managed many product portfolios across brands and segments, often simultaneously. Each with its array of programs with their own objectives ranging from launching new-to-market technologies & experiences, down to driving value & cost-optimization focusing only on a minimum viable experience.

In order to meet the different objectives, and under various schedule constraints, my design approach had to be tailored to individual program's needs and adaptations to my core design process were continuously made.

With products being planned across LOBs that do not necessarily have a common goal, it is important to spend enough time scoping the design work and brainstorming on opportunities to unify the solutions into a holistic Brand experience, so that the result does not feel siloed or out of context to the broader ecosystem.»

«Being part of a design organization means being an advocate of the Customer's needs and ensuring that the products placed on a roadmap by marketing experts to reach their individual business goals, also serve the broader Brand experience.

I share here high level steps that help deliver a product design to market while gathering insights & feedback from Customers, and while creating space to engage with the broader cross-functional Teams to explore new opportunities & solutions beyond the product's original scope.

With this approach I have been able to successfully drive a Customer centric narrative to influence both Teams and Executives, impacting the end solutions beyond their core design (ID/CMF/UX).

Note that this approach is best applied in conjunction with prior or concurrent experience innovation work on the given topic so as to have a solid background of the trends & strategic opportunities that may be most relevant to the business during the product planning cycle.»

«In order to drive experiential & aesthetics cohesiveness around a Brand, the broader design Team engages in cycles of Design Language creation and refreshes ahead of product planning cycles & individual program development. This body of work is preceded by extensive Trends and User research, which informs the creative work that sets new foundations for the Brand's tonality.

While it is important ot stay open-minded during this exercise, expertise in each product category is needed to identify meaningful directions that are disruptive enough, while keeping potential to be feasible & scalable across different segments / category. It is also important to have a good grasp of the key & trending User needs in each category to anchor the new design gestures on the most meaningful tracks.

My experience ranges from design language creation, translation to implementation, with countless program and concepts driven down from front-end, through development, to either early cancellation or market launch. All these experiences have shown me the importance of collaboration & communication to better understand and cater for cross functional challenges from as early as the design language phase, this allows early engagement with the broader Team to get their endorsement and support ahead of development timeline constraints.»