«As Senior Industrial Designer, my role was to propose design concepts & strategies, drive & deliver designs to market for Gaming Mice & Keyboard programs.

Kicking off these new product categories was a very involved cross-functional collaborative process that blended Branding, Experience Strategy, Design Language, Technology & Business with at its core extensive cross cultural/regional study to understand Gamers & gaming market trends within and across peripheral categories.»

«Originally built around Laptop & Desktop product categories, the Epic design language had established itself at the core of Alienware’s HW solution’s visual identity for the previous 5 years. With its chiseled metal, RGB triad iconic signature & stealth black finishes promoting performance & premium gaming.»

«The Alienware brand being under Austin Design Center’s umbrella in 2016, the creation of the Design Gestures for Epic Mice / Epic Keyboards was owned and done by the ADC ID Team.»

«Development of the Gaming IO was transitioned to Singapore Design Center (Client Peripherals BU location) for better effectiveness.

Over a few months, I worked closely with the broader Team through industrial design, ergonomics, User experience, CMF, costing, quality, manufacturing mainly on the keyboards to deliver a set of mainstream & premium gaming experiences according to the design gestures.

Following products’ launch, Customer feedback and quality tracking pointed at significant ergonomics issues on the AW958 mouse.

Dedicated to deliver the right experience, I drove the re-design of that mouse’s ergonomics with enhanced sculpting & testing methodology. We re-released the improved product as AW959 with greatly improved User experience.»