« As Industrial Designer, I was in charge of conceptualizing and delivering designs to market across a wide range of categories.

The CP Business Unit covers all Dell Peripherals excluding Displays. The multitude of product lines are conceptualized & designed under the same direction to deliver a cohesive experience. »

« The Pro Design Language was a set of rules and strategies ensuring Visual & Experiential consistency across a Dell commercial brands.

It covered Branding / Fonts & UI / Graphics & Iconography / CMF / Form Factors / Surfacing / Design Details / Interaction & Behavior / Retail & Out-of-Box Experience, and was created in a collaborative effort from cross-site & cross-function designers within Dell’s Experience Design Group. »

« Cascading down from the Pro Design Language, each product category went through an additional design thinking cycle to define the design gesture & experience strategy that best supported that category’s User & Business needs. »

« Concepts were translated from each category’s Design Gesture to explore different opportunities to integrate the specific feature-sets and experiential needs of each product.

Through this process I have created, built, tested, and refined countless concepts across all these categories. Continually updating 3D database, CMF spec-sheets, product Artwork and Experience documentation to accurately describe all aspects of the desired experience, and effectively collaborate with internal and external stakeholders. 

As representative for the Experience Design Group in each category’s cross-functional Core Team. It was also my role to build a User centric mindset across functions and maintain experential Brand standards. »